Your Custom Text Here
One-sheets, pitch decks, presentation slides, interactive product demos, trade show collateral, battle cards, competitive analyses, etc.
I understand the difference between content for marketing (top of funnel) and sales (deep in the funnel).
One-sheets, pitch decks, presentation slides, interactive product demos, trade show collateral, battle cards, competitive analyses, etc.
I understand the difference between content for marketing (top of funnel) and sales (deep in the funnel).
iBook
As a member of the creative team at HCB Health, I helped create this iBook to promote a new product launch to a global audience of ophthalmic cataract refractive surgeons.
I did content strategy, creative guidance and copywriting for this publication. The VERION™ Image Guided System iBook received an unprecedented standing ovation from the regulatory review committee at Alcon.
iBook Cover
Introduction
Establishing the Need
Interior Page
Sample Manuscript Page
This is what the copy looked like in Word before it went to layout. This copy is for the "establishing the need" page shown above.
