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The Head & Neck Cancer Guide is a comprehensive resource to help patients and their loved ones understand and prepare for every step of the cancer journey.
I was the content director on this entire site. I contributed to content strategy, guided information architecture, was lead copywriter, managed the editorial workflow, hired/trained/managed freelancers, revised and edited every page, fact-checked, communicated with the client, and trained the client team to take over the CMS on hand-off.
The site — really three sites, including content meant for adult patients and caregivers, teens, and young children — contains over 557,000 words of copy.
The Head & Neck Cancer Guide is a comprehensive resource to help patients and their loved ones understand and prepare for every step of the cancer journey.
I was the content director on this entire site. I contributed to content strategy, guided information architecture, was lead copywriter, managed the editorial workflow, hired/trained/managed freelancers, revised and edited every page, fact-checked, communicated with the client, and trained the client team to take over the CMS on hand-off.
The site — really three sites, including content meant for adult patients and caregivers, teens, and young children — contains over 557,000 words of copy.
Head & Neck Cancer Guide
Home page of the Head & Neck Cancer Guide web site
Visit the site to read as much copy as you like.
Article Page: Cancer Type
Article Page: Emotional Journey
Kids' Home Page
Optimized for iPad, but usable on all devices
Kids' Interactive Storybook Page
I wrote the entire children's section and directed the voiceover recording session.
Editorial Workflow Management
I managed the editorial workflow using Trello, which works almost like a software developers' ticketing system; I assigned tasks to writers, editors, and reviewers and then moved the content cards to the right.
Editorial Workflow Management Continued
Four more steps in the workflow...